Markets move in cycles.

Eating and drinking well does not.

OPERATOR-LED INVESTMENT PLATFORM

Bridging Europe and Asia in premium Food and Beverage.

We invest where we have built and operated ourselves.

About Us

MRJ Ventures is an operator-led platform backing premium F&B consumer brands between Europe and Asia. Founded by an operator who has built and run F&B and hospitality businesses in Asia, the firm backs companies with proven traction at home and opens Asia as their next growth market, through Asia's most demanding retail, hospitality, and travel channels. Our conviction is simple: premium food and beverage endures, and the brands people love compound through every cycle.

Investment Focus

Food and Beverage outlasts most consumer categories. Channels evolve and trends rotate, but brands people genuinely love, and feel part of, compound through every cycle. We back early-growth premium brands, primarily from Europe, with real products and real communities, at the point where home-market traction is proven and Asia is the next chapter.

— Beverage

Functional, non-alcoholic, and alcoholic beverage brands, from soft drinks to spirits and wine, with communities that carry them.

— Food

Premium pantry staples, functional snacking, condiments, and specialty packaged food with real craft and loyal followings.

— Hospitality

F&B consumer brands born in hospitality, where the connection to the customer is built in, scaling into retail and cross-border distribution.

Value Creation

The brands we back stand on their own: real revenue, premium positioning, loyal communities. Our edge is what happens next. We put direct market access, active distribution networks, and 20+ years combined F&B operator experience to work across Asia's key consumer markets.

  • Portfolio brands enter Asia through relationships we already hold: the right importers, distributors, and local partners across Korea, China, Hong Kong, Taiwan, and Southeast Asia, a route that takes years to build alone.

  • Premium department stores, luxury hotel groups, on-trade, and travel retail: channel structures we have built and run ourselves, not advised on.

  • Premium pricing architecture and positioning calibrated to the Asian consumer, protecting margin and brand equity as brands travel across markets.

  • We have operated these businesses ourselves: distribution built, P&Ls carried, premium brands scaled, working alongside each founder directly.

Leadership

Manuel Jauschnig

FOUNDER AND MANAGING PARTNER, SEOUL

Manuel founded MRJ Ventures to back premium F&B brands and scale them across Asia. Austrian and from a multi-generational hospitality family, he moved to Korea in 2019 as General Manager of Kinfolk, a PE-backed global lifestyle brand, working closely with brands including Tartine Bakery and Arket Café. He went on to found a premium F&B import and distribution business and co-found hospitality concepts in Seoul. He partners with founders as an operator who has opened the channels, built the distribution, and carried the P&L himself.

Eric Dew

OPERATING PARTNER, TAIPEI

Eric is a career F&B operator who has led premium consumer businesses across Asia for more than 14 years at CEO and GM level, including as CEO of Camus China in Shanghai and General Manager of Burger King Southeast Asia under 3G Capital, across Singapore, Vietnam, and Malaysia. A US citizen based in Taipei, he partners with founders on the operational discipline of scaling a consumer brand across Asia's most competitive markets.

Presence

Hong Kong · Singapore · Seoul · Vienna

European origins, Asian execution.